Specialized designation recognizing Zimetrics’ ability to design, build, and operate production-grade solutions across the entire AdTech and MarTech lifecycle.
“In AdTech, your data platform is your moat. We chose Zimetrics because they don’t just understand the engineering — they understand the business of media intelligence and what it takes to build …”— Ken Weiner, CTO, GumGumAUSTIN, TX, UNITED STATES, August 12, 2026 /EINPresswire.com/ — Zimetrics, a digital solutions engineering firm focused on data platforms, AI systems, and AdTech infrastructure, announced today that it has secured the AWS Advertising & Marketing Technology Competency. This distinction, reserved for a select group of global AWS partners, acknowledges Zimetrics’ established expertise in building large-scale data platforms, real-time AI engines, and privacy-compliant cloud architectures.
Zimetrics acts as an engineering partner for top agencies, publishers, AdTech pioneers, and brand marketers—updating outdated data pipelines, implementing predictive campaign models, and creating fresh revenue streams through resilient, future-ready infrastructure.
The competency covers four specialized sub-categories: Digital Customer Experience, Audience & Customer Data Management, Ad Intelligence & Measurement, and Privacy-Enhanced Data Collaboration. This range highlights Zimetrics’ comprehensive ability to enable first-party data activation, identity resolution, and cross-channel measurement at an enterprise scale.
THE ENGAGEMENTS THAT EARNED THE DESIGNATION
The AWS competency evaluation was based on audited customer deployments across three core pillars: Real-Time Contextual Intelligence, Privacy-Enhanced Audience Infrastructure, and First-Party Identity & Clean Room Platforms:
1. Real-Time Contextual Intelligence at Scale
Developed and expanded a real-time contextual classification engine that examines page-level and video content over billions of daily impressions, powering the contextual intelligence platform. By combining NLP, computer vision, and AWS-native data services, the solution delivers brand-safe, cookie-free targeting signals—classifying over 3 billion daily ad impressions in production with 90%+ IAB category accuracy. This work also extended into attention measurement analytics, enabling growth into CTV and omnichannel brand safety at a scale that directly impacts advertiser outcomes.
“In AdTech, your data platform is your moat. We chose Zimetrics because they don’t just understand the engineering — they understand the business of media intelligence and what it takes to build a system that scales to billions of impressions while delivering signal quality that actually moves the needle for advertisers. They have been an exceptional engineering partner across our AI and data platform investments.”
— Ken Weiner, CTO, GumGum
2. Privacy-Enhanced Audience Infrastructure
Designed a privacy-preserving audience segmentation and targeting infrastructure for a mobile advertising platform, allowing effective audience delivery in a post-IDFA, cookieless environment without relying on third-party identifiers. The solution uses on-device processing, cohort-based targeting, and AWS Clean Rooms to enable clients to activate data collaboratively while maintaining full privacy compliance in regulated markets across Europe and North America—resulting in a 30% reduction in ad operations overhead after consolidation.
3. Audience Intelligence – Identity Resolution & Data Clean Room Platform
Created an end-to-end identity resolution and data clean room solution that allowed a leading publisher to build a first-party audience intelligence platform on AWS. The system unifies authenticated and anonymous signals, resolves identities across devices and environments, and enables privacy-safe data collaboration with brand partners—replacing fragmented third-party data dependencies with a durable, owned audience graph. The publisher now operates a scalable, first-party data business that generates direct revenue through audience partnerships while maintaining full data sovereignty and regulatory compliance.
“The advertising technology industry is undergoing its deepest structural shift since programmatic as declining reliance on third-party cookies, identity fragmentation, and tightening privacy regulations reshape the digital advertising ecosystem. This competency reflects what our team has built at the coalface of those challenges: AdTech and MarTech solutions on AWS that are production-grade, privacy-compliant, and built to last. We are proud to earn this recognition alongside an exceptional set of global partners.”
— Gurvinder Chhatwal, Chief Growth Officer, Zimetrics
PROPRIETARY ACCELERATORS & PARTNER ECOSYSTEM
To assist clients in innovating at the speed demanded by today’s Advertising & Marketing Technology market, Zimetrics pairs deep engineering know-how with proprietary, purpose-built accelerators that shorten time-to-value across the entire data and AI lifecycle.
8nap AI – Governed Agentic AI & ML:
Speeds up the deployment of enterprise AI models by coordinating Amazon Bedrock foundation models and custom Amazon SageMaker pipelines. The platform delivers real-time contextual classification, audience propensity scoring, and bid optimization with enterprise-grade guardrails, governance, and auditability required for high-throughput AdTech operations.
Data Activation Platform:
Pre-configured pipelines for first-party data ingestion, enrichment, identity stitching, and clean room deployment on AWS, reducing time-to-activation for publishers and brands building owned audience capabilities.
Beyond AWS, Zimetrics functions within a curated partner ecosystem—including Databricks, Snowflake, Salesforce, Adobe, Stripe, Anthropic, and MuleSoft—integrated on or alongside AWS. This allows advertisers, agencies, and publishers to create connected, multi-platform data ecosystems through a single, accountable engineering partner.
ABOUT ZIMETRICS
Zimetrics develops cloud-native data platforms, AI systems, and digital products that drive measurable business outcomes. Established in 2015 and based in Pune, India, with U.S. operations, the firm serves clients in AdTech, MarTech, MedTech, FinTech, and Manufacturing globally.
As an AWS Advanced-Tier Partner with specialized competencies in both Advertising & Marketing Technology and Healthcare & Life Sciences—enhanced by deep practices across leading data, AI, and enterprise ISV platforms—Zimetrics provides end-to-end engineering expertise across North America, Europe, and the Middle East.
Visit our AdTech, MarTech solution pages and discover how Zimetrics helps unify data, systems, and activation across the marketing stack to improve measurement, personalization, and campaign operations.
Aman Sinha
Zimetrics Technologies Private Limited
amans@zimetrics.com
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