Type Dynamics
Core Factors Type Dynamics supplies MBTI practitioners with an assessment that presents the 16 personality types by way of Jung's eight cognitive processes.
Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences,”— Kris Kiler, President of Core FactorsTEMECULA, CA, UNITED STATES, August 14, 2026 /EINPresswire.com/ — A new offering from Core Factors, Type Dynamics, provides the four-letter type code along with a person's pattern of Jung's eight cognitive processes. Mark Majors, Ph.D., a counseling psychologist who contributed to the Form M revision of the MBTI® and previously held the role of Director of Research at the Center for Applications of Psychological Type, created the tool. Type Dynamics is designed for coaches, consultants, and talent professionals who work with the 16 personality types in leadership and team development contexts and wish to teach the model at the depth Jung described.
Cultivating leaders has long been a key organizational goal. What has shifted is the context in which those leaders are being prepared. Organizations that in recent years tasked leaders with maintaining stability now expect them to navigate circumstances their training never covered, managing teams that must tackle challenges no one has previously solved.
McLean & Company's HR Trends Report 2026, which surveyed 1,626 human resources and leadership professionals in autumn 2025, ranks developing leaders as the top organizational priority for the year and enabling innovation as second—up from tenth place the previous year. Controlling labor costs placed last on the same list.
Innovation does not emerge from a strategic document. It happens when a leader can guide a team toward a decision even though members view the same situation differently. The challenge is not strategic first; it is about perception and judgment, and whether people can continue collaborating with a colleague whose thinking they do not recognize.
For more than five decades, psychological type has served as a practical solution to that problem. It offers teams precise language for how people differ in what they notice and how they evaluate it, with no type considered superior. What practitioners increasingly require is that language at a deeper level, and that depth lies in the eight cognitive processes Jung described—the very processes the four-letter code summarizes.
Type Dynamics incorporates those processes into the participant materials. The report takes the form of a workbook. It first introduces the four perception processes, then the four judgment processes, followed by the participant's four-letter code and the cognitive process pattern for that individual, and it concludes with all sixteen patterns for side-by-side comparison. Participants learn the framework before encountering their own results within it.
Cognitive process results are delivered to the practitioner in a separate report. The scores indicate which processes a person uses most readily. They do not measure ability and require a trained practitioner to interpret them. Keeping this information on the practitioner report safeguards that interpretation and equips the practitioner with material for follow-up sessions after the debrief. A client's cognitive process results may also differ from what their type code would predict. Such differences are common and reflect how the individual has developed; they do not indicate that the type is wrong.
"Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences," said Kris Kiler, President of Core Factors. "We built Type Dynamics so that participants can understand the dynamic system of psychological type and be able to apply the original Jungian model to issues of communication, problem solving, decision making, and more. This interpersonal competence is what sets high-performing leaders apart from others."
Type Dynamics assesses the same sixteen types using the same four dichotomies, meaning that existing training materials, frameworks, and interpretations remain applicable without modification. The key difference is that the report explains the eight cognitive processes on its own, rather than requiring the practitioner to build and deliver that explanation from scratch.
This holds true across various delivery methods. In coaching, the cognitive process pattern gives the client and coach a focus area once the type conversation is complete. In workshops, the report can be worked through during the session and then taken home afterward. In team development, two colleagues with identical four-letter codes may still operate very differently, and the cognitive process results reveal where those differences lie.
Participants receive their results through the Core Factors Participant Hub, where materials remain accessible between sessions, individuals can read full descriptions of all sixteen types in addition to their own, and practitioners can activate Evidentra®, the Core Factors AI Coach Assistant, for clients seeking help applying their results. The practitioner controls when results are released and which features are available.
Practitioners who incorporate psychological type into coaching engagements, leadership programs, or team development initiatives can apply for a complimentary Core Factors Pro Account or request a demonstration at corefactors.com. Approval includes an onboarding session with a Core Factors account manager and the coursework needed to administer the type assessments.
Practitioners using Type Dynamics can also provide participants with The 16 Personality Types: Profiles for Self-Discovery. Authored by Cindy Paris, an MBTI Master Practitioner and certified professional coach, together with Kris Kiler, the booklet presents each of the sixteen types through the cognitive processes, pairs each profile with guided reflection, and ends by linking what the reader discovered to the four domains where people skills develop. It is grounded in Jung's theory of psychological type and shaped by decades of combined experience in teaching, coaching, and developing teams and leaders.
Angelo Spoto, author of Jung's Typology in Perspective, says of the booklet, "This carefully worded text reflects years of experience working with typology on the front lines, converted into well-earned insight. The authors display an understanding of Jung's original concerns about the misunderstandings and misapplications of his typology that have played out with the commercialization of the MBTI®. The profiles are smartly nuanced, deeply provocative, and singularly helpful to anyone wanting to keep the spirit of Jung alive."
Jerry Gilpin, President of the British Association for Psychological Type, calls it a clear introduction to the sixteen-type model derived from Jung's writings, with profiles written with warmth and nuance, and reports that it gave him fresh insights after years of working with type.
The 16 Personality Types: Profiles for Self-Discovery is currently available through Amazon, with other Amazon marketplaces priced in local currency. Readers working independently do not need an assessment, facilitator, or program to use it.
About Core Factors
Core Factors is a people-development platform for practitioners. Executive coaches, OD consultants, L&D professionals, HR professionals, and career practitioners use Core Factors to administer assessments, deliver results, reinforce development between sessions, and document outcomes through participant feedback and reporting.
The assessment portfolio spans four families. Type Discovery, Type Elements, and Type Dynamics support psychological type work in decision-making, learning, leadership, and interpersonal effectiveness. EQ Accelerator identifies which emotional intelligence skills a person should develop first and guides that development. Social Dynamics addresses interaction styles and their applications in communication, collaboration, influence, and conflict. Career Path and Career Signals support career alignment through occupational fit mapping and values-based career planning.
Every assessment is backed by the Participant Hub, where participants access their results, reflect and set goals in My Journal, and, when enabled by the practitioner, receive developmental guidance from Evidentra®, the Core Factors AI Coach Assistant. Core Factors is built on a commitment to psychometric integrity, ethical application, and practical results that serve both the practitioner and the people they develop.
MBTI is a registered trademark of The Myers-Briggs Company. Core Factors is not affiliated with or endorsed by The Myers-Briggs Company.
Kris Kiler
Core Factors
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