“Sobrius is entering a period of meaningful growth and Rich brings exactly the kind of disciplined, mission-aligned financial leadership that ensures we expand responsibly,” said Nelson Smith, CEO.”— Nelson Smith, CEO SobriusGALAX, VA, UNITED STATES, September 8, 2026 /EINPresswire.com/ — Sobrius, a quickly growing behavioral health provider that serves communities throughout Virginia, announced today that Rich Armentrout, MBA, CPA, has been appointed as its new Chief Financial Officer. With more than three decades of executive financial leadership spanning national behavioral health systems, acute care hospitals, senior living organizations, and nonprofit healthcare settings, Armentrout joins the team.
A seasoned operator with extensive experience managing multi-state hospital portfolios, Armentrout has led financial turnarounds, driven major growth initiatives, and consistently achieved strong financial outcomes in both for-profit and nonprofit organizations. His career includes senior leadership roles at Acadia Healthcare, Universal Health Services (UHS), Culpeper Regional Hospital, Sunnyside Presbyterian Communities, and several critical access hospitals.
A Strategic Leader for Sobrius’ Growth
While at Acadia Healthcare, Armentrout held the position of regional CFO for 15 behavioral health hospitals across five states, overseeing financial operations, budgeting, and reporting while meeting aggressive five-day close cycles. Before that, he served as Regional CFO for UHS, supporting 12 behavioral health hospitals and steering financial operations during multiple CEO transitions and EMR conversions.
His career further encompasses significant capital projects, mergers and acquisitions, Medicare program rollouts, and financial leadership during facility openings and closures—experience that directly aligns with Sobrius’ ambitions for continued expansion throughout Virginia.
Seasoned Leadership Perspective
“Sobrius is entering a period of meaningful growth and Rich brings exactly the kind of disciplined, mission aligned financial leadership that ensures we expand responsibly,” said Nelson Smith, CEO of Sobrius. “His experience overseeing complex behavioral health portfolios, improving operational performance and supporting clinical teams will strengthen our ability to deliver high quality, whole person care across every level of treatment.”
Armentrout expressed his enthusiasm about joining the organization: “Sobrius is building something truly special; a model rooted in compassion, accountability and evidence based care. I’m honored to join this team and support its mission. My focus will be ensuring Sobrius continues to grow sustainably, invests wisely and strengthen the financial foundation that allows our clinicians to deliver exceptional care to the Virginians in need” said Rich Armentrout, MBA, CPA.
A Mission Driven Financial Executive
Armentrout earned an MBA and a Bachelor’s degree in Accounting from Bob Jones University and is a Certified Public Accountant. He has served on multiple boards, including Ashland University, and is recognized for delivering consistent financial performance and guiding organizations through operational transitions.
Strengthening Sobrius’ Mission
Sobrius’ ongoing growth reflects a deep commitment to enhancing behavioral health care across Virginia, and Armentrout’s appointment marks another key milestone on that path. With his experienced leadership and passion for mission-driven work, Sobrius is well positioned to broaden its reach, boost operational excellence, and support more individuals on the road to lasting recovery. The organization moves into its next chapter with confidence, clarity, and a renewed focus on delivering outstanding care to the communities it serves.
About Sobrius
Sobrius is a Virginia-based behavioral health provider that offers residential, partial hospitalization, and low-intensity substance use disorder treatment programs. With locations in Bassett, Galax, and Lynchburg, Sobrius delivers compassionate, evidence-based care in supportive, homelike environments. The Sobrius model fosters trust, connection, and accountability, empowering individuals to build sustainable, fulfilling lives in recovery. Learn more at sobrius.health.
Timothy Hogan
Sobrius Health
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