An estimated 3 million Medicare beneficiaries who qualify for the Part D Low-Income Subsidy—known as Extra Help—are not enrolled, leaving billions in federal aid on the table and seniors struggling with prescription costs. That gap is now the target of a newly enhanced technology from social care vendor BeneLynk.
New predictive algorithm helps identify Medicare members eligible for prescription drug savings while supporting health plan revenue and quality performance.
At a recent client's member event, prescription affordability was by far the biggest concern for members. The opportunity is there, and people need help.”— Keslie Crichton, Chief Sales OfficerSUNRISE, FL, UNITED STATES, November 9, 2026 /EINPresswire.com/ — BeneLynk, a national social care vendor for managed care organizations, is introducing its enhanced Extra Help Lynk solution, designed to help health plans identify and enroll members who qualify for the Medicare Part D Low-Income Subsidy (LIS), also known as Extra Help. Powered by a new predictive algorithm, the solution helps health plans uncover previously unidentified eligibility opportunities that can generate significant financial value while reducing prescription drug costs for members.
For Medicare Advantage plans, the financial implications are substantial. Members who are eligible for Extra Help but not enrolled represent both a missed opportunity for subsidy revenue and a drag on medication adherence and retention metrics. BeneLynk’s updated tool aims to close that gap by applying predictive analytics to member data and flagging individuals most likely to qualify—but who have not yet gone through the application process.
BeneLynk's new predictive algorithm strengthens its ability to identify members who are likely eligible for LIS but have not yet enrolled. By analyzing member characteristics and other indicators of eligibility, Extra Help Lynk helps plans prioritize outreach to individuals who may otherwise be overlooked through traditional identification methods.
"Extra Help represents one of the clearest opportunities for Medicare Advantage plans to improve financial performance while delivering almost immediate value to members,” says Keslie Crichton, Chief Sales Officer of BeneLynk. “The benefit already exists, the enrollment process is relatively simple, and our enhanced predictive capabilities help us find members who have been missed. At a recent client's member event, prescription affordability was by far the biggest concern for members. The opportunity is there, and people need help. It's just a matter of identifying it and taking action."
The enrollment process itself is notably straightforward compared to other government benefit programs. Unlike initiatives that require coordination across multiple agencies, Extra Help applications are handled through the Social Security Administration. BeneLynk’s professional advocates engage directly with members, explain the available benefits, and—with the member’s authorization—complete and submit the application in a single phone call.
With millions of eligible beneficiaries still missing out on Extra Help, BeneLynk is helping health plans turn an often-overlooked enrollment opportunity into measurable financial value and improved member access to care.
For more information about Extra Help Lynk and how BeneLynk can help identify potential LIS enrollment opportunities, visit www.BeneLynk.com or contact sales@BeneLynk.com.
About BeneLynk
BeneLynk is a national social care vendor for managed care companies. BeneLynk engages members to understand health-related social needs and provides professional advocacy to help them access benefits. BeneLynk removes barriers so members can live their healthiest lives.
Keslie Crichton
BeneLynk
sales@benelynk.com
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Why it matters: With drug affordability topping member concerns and millions of eligible seniors already left out, the ability to identify and enroll them efficiently is a rare win-win for both health plan finances and patient well-being. This kind of targeted, algorithm-driven outreach could become a new standard for how managed care organizations tap into existing federal benefits to improve member outcomes.
