For women over 40 who have been told their best days are behind them, a Rhode Island entrepreneur is pouring a new kind of confidence—by the glass and by the wardrobe. The BADASS QUEEN™ brand, founded by award-winning author and personal branding strategist Renee Carbone Fleming, has officially moved beyond coaching and media into the tactile worlds of wine and fashion.
The newly launched BADASS QUEEN™ Wine collection introduces six signature varietals, each crafted to represent a distinct facet of women’s confidence, resilience, and reinvention. It’s a deliberate effort to turn an empowerment philosophy into something women can uncork at the dinner table.
The accompanying luxury-inspired caftan collection focuses on individuality, effortless elegance, and self-assured expression for women at every stage of life, according to the brand.
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Rhode Island entrepreneur brings her message of reinvention, confidence, and female empowerment into the lifestyle market.
I refuse to believe our best years are behind us. We can reinvent ourselves, chase outrageous dreams, and build something extraordinary at any age.”— Renee, Founder of BADASS QUEEN™
WARWICK, RI, UNITED STATES, November 4, 2026 /EINPresswire.com/ — The philosophy driving this expansion is simple: ambition doesn’t retire, and neither does the desire to grow. That core belief is what fuels BADASS QUEEN™, the lifestyle and empowerment platform founded by Renee, who wears many hats as an entrepreneur, author, speaker, and personal branding strategist.
With the introduction of a six-varietal wine lineup and a luxury-inspired caftan collection, Renee is translating her mission of empowering women over 40 into tangible lifestyle products. The goal is to celebrate confidence, individuality, resilience, and the personal freedom to author one’s own next chapter.
The milestone was marked with an in-person launch event in Rhode Island, where friends, family, supporters, entrepreneurs, and members of the BADASS QUEEN™ community gathered for an evening of fashion, wine, and connection.
For Renee, however, the occasion carries a deeper personal resonance than a simple product rollout.
“This was never just about creating a wine collection or launching a fashion line,” said Renee. “It’s about every woman who’s been through some things, picked herself back up, and decided she wasn’t finished yet. We’ve spent years showing up for everyone else. It’s time we remember that our dreams, our happiness, and our ambitions matter, too.”
Six Wines. Six Personalities. One Powerful Message.
The BADASS QUEEN™ Wine collection is built around six distinct varietals, each with a name tied to a different aspect of the female experience. The Boldest Chapter Yet Cabernet Sauvignon is meant for women embracing the possibilities still ahead, while Watch Me Rise Chardonnay honors resilience and the determination to push through life’s challenges.
Unapologetically Her Sauvignon Blanc represents the freedom to embrace individuality without seeking permission, and Unfiltered & Unstoppable Merlot celebrates authenticity and refusing to shrink to fit others’ expectations. Unburdened & Free Pinot Noir reflects the liberation of letting go of what no longer serves, while Crown Yourself Sparkling Rosé serves as a reminder that women don’t need outside validation to recognize their own worth.
“Every woman has a story, and every bottle represents part of that journey,” Renee explained. “There are chapters that challenge us, chapters that change us, and chapters that remind us exactly who we are. I wanted these wines to celebrate all of them.”
The approach goes beyond conventional wine branding by linking each bottle to the emotions, experiences, and personal milestones that shape women’s lives.
Bringing Confidence Into Fashion
Alongside the wine, BADASS QUEEN™’s luxury-inspired caftan line offers flowing silhouettes, distinctive prints, and glamorous styling intended to celebrate individuality and effortless elegance. For Renee, fashion serves as yet another vehicle for the brand’s central philosophy: women should feel confident, visible, and beautiful at every age.
“I want women to stop saving the good stuff for someday,” she said. “Wear the fabulous outfit. Celebrate the little victories. Take the trip. Start the business. Life is happening right now, and we deserve to enjoy it.”
The two collections together represent a natural extension of BADASS QUEEN™’s mission to inspire women to live more confidently and without apology.
An Entrepreneurial Journey Built on Empowering Women
The launch adds another chapter to Renee’s entrepreneurial story, which spans more than a decade of business leadership, mentoring, and building sales organizations that have generated millions in cumulative revenue. Her portfolio now includes the BADASS QUEEN™ Personal Branding & Media Agency, coaching and mentorship programs, published books, and the Unapologetically Badass podcast, where she discusses entrepreneurship, resilience, personal growth, and reinvention.
Her work has garnered national attention, including being named the International Association of Top Professionals’ Top Empowerment Coach of the Year for 2025 and Top Empowerment & Personal Branding Coach of the Decade for 2026. Her accomplishments have also been featured on the NASDAQ billboard in New York City’s Times Square.
Despite the accolades, Renee says her focus remains on the women who see their own potential reflected in her journey.
“I’ve had incredible successes, but I’ve also experienced setbacks, disappointments, and moments when I questioned everything,” she shared. “I want women to see that you don’t need a perfect story to create an extraordinary next chapter.”
Building More Than a Business. Creating a Legacy.
As BADASS QUEEN™ continues to grow, Renee envisions a recognizable lifestyle brand that weaves together empowerment, entrepreneurship, community, and self-expression. The mission is particularly resonant for women navigating midlife transitions, career changes, empty nests, divorce, or the desire to rediscover themselves beyond the roles they’ve long fulfilled.
Beyond encouraging confidence, Renee advocates for financial independence, personal visibility, and building multiple income streams—challenging women to think bigger about their futures.
“Success isn’t just about how much money you make or how many awards you receive,” Renee said. “It’s about what you build, who you impact, and what you leave behind. I’m building something I want to outlive me. If BADASS QUEEN™ inspires women to believe they’re capable of more, to take chances, and to create lives they’re genuinely excited about, that’s a legacy worth building.”
For Renee, the wine and caftan launch is not the end of that vision—it’s another expression of it. Because the boldest chapter of a woman’s life may be the one she hasn’t written yet.
About BADASS QUEEN™
Founded by award-winning entrepreneur, author, and women’s empowerment advocate Renee, BADASS QUEEN™ is a lifestyle and empowerment brand dedicated to inspiring women over 40 to embrace reinvention, elevate their confidence, build financial independence, and live unapologetically. The brand encompasses personal branding, coaching, media, wine, fashion, and community-driven experiences.
Media Contact
BADASS QUEEN™
Founder: Renee
Website: https://badassqueen.co
Wine Collection: https://badassqueenwine.com
Caftan Collection: https://badasssparklequeen.com/collections/badass-queen-caftan-collection
Renee Carbone Fleming
Sparkle Queens LLC
+1 508-450-5837
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Why it matters: This expansion signals a growing trend of purpose-driven brands moving from digital content into physical products, creating tangible touchpoints for their communities. For women over 40—a demographic often overlooked in marketing—this move underscores that reinvention and ambition remain viable at any age, and that lifestyle products can carry meaningful, empowering messages.
