With under a month to go, TFG brings together industry leaders, pro athletes, and exceptional networking opportunities.
PLANO, TX, UNITED STATES, July 21, 2026 /EINPresswire.com/ — With fewer than 30 days left, anticipation is mounting for The Franchise Game 2026, a premier franchise symposium and trade show in the country, which will once again be held at Yum! Brands Headquarters in Plano, Texas on Friday, August 14, 2026.
Now marking its fourth edition, The Franchise Game continues its commitment to making franchise ownership more attainable while supporting The Franchise Player’s objective of enabling 500 new franchise owners by 2030 through education, valuable industry contacts, and direct exposure to franchise opportunities. By uniting franchise executives, accomplished franchisees, lenders, attorneys, suppliers, and aspiring entrepreneurs, the event acts as a catalyst for business ownership, economic advancement, and building generational wealth.
Taking place at Yum! Brands Headquarters for the fourth straight year, The Franchise Game continues to gain from a valued alliance with one of the globe’s largest restaurant corporations. Yum! Brands’ ongoing backing underscores a mutual dedication to broadening access to franchise ownership via education, teamwork, and opportunity.
The event officially kicks off on Thursday, August 13, with an exclusive VIP Networking Reception at the legendary Cowboys Club at The Star in Frisco, Texas. Attendees will enjoy an evening of connecting with franchise executives, entrepreneurs, investors, and industry pioneers, along with a guided tour of the Dallas Cowboys’ world-class practice facility, crafting an unforgettable experience where impactful business relationships take shape before the main conference day.
This year’s gathering will also host members of the Professional Athlete Community (PAC), a network of active and retired professional athletes deliberately exploring franchise ownership as a route to business ownership, sustained wealth generation, and building a legacy. These accomplished athletes will join corporate professionals, entrepreneurs, and business leaders from around the country to gain insights from some of franchising’s sharpest experts, acquiring practical knowledge on choosing, funding, operating, and growing successful franchise ventures.
“We are extremely thankful to Yum! Brands for their ongoing partnership over the last four years,” said Tarji Carter, Founder and CEO of The Franchise Player and Co-Founder of The Franchise Game. “Their confidence in our mission has allowed us to build a space where aspiring entrepreneurs can learn directly from some of the most esteemed figures in franchising, forge meaningful connections, and move forward with assurance toward business ownership.”
Participants will hear directly from executives representing many of the nation’s most highly regarded franchise brands while taking part in sessions addressing:
• Fundamentals of franchise ownership
• What franchisors seek in qualified applicants
• Access to capital and financing approaches
• Franchise law and due diligence
• Franchise operations and leadership
• Non-traditional franchise development
• Real estate, construction, and marketing
• Strategic partnerships that drive growth
The Franchise Game 2026 is proudly backed by Yum! Brands, Amegy Bank, the International Franchise Association (IFA), Lola Beans, Dine Brands Global, Feng Cha, Red Bull, TikTok, Studio Pilates, Sonny’s BBQ, and Dominion Payroll. These organizations serve as strategic allies dedicated to broadening access to franchise ownership and generating opportunities for aspiring entrepreneurs nationwide. Their support significantly furthers The Franchise Player’s goal of helping create 500 new franchise owners by 2030.
The Franchise Game, created by franchise industry veteran Tarji Carter (CEO, The Franchise Player), alongside partners Dessie Brown Jr. (Director of Marketing, Feng Cha) and Daylon Goff (Founder, It’s Just Day – Strategic Consulting), has emerged as one of the franchise industry’s fastest-growing annual gatherings by fostering genuine conversations, valuable connections, and actionable opportunities that extend well beyond the conference day.
Registration is now open, but with less than 30 days until the start, attendees are urged to secure their tickets while space remains available.
Event Details
VIP Networking Reception
Thursday, August 13, 2026
Cowboys Club at The Star
Frisco, Texas
The Franchise Game 2026
Friday, August 14, 2026
Yum! Brands Headquarters
Plano, Texas
For tickets, sponsorship opportunities, exhibitor information, and further event details, visit www.franchisegamechanger.com.
For media inquiries, partnerships, or additional information, please contact:
Dessie Brown Jr.
Dessie.brown@gmail.com
Photos courtesy of The Anderson's Photography
Dessie Brown
LD Unlimited
email us here
Visit us on social media:
Instagram
