When economic uncertainty rattles households and headlines, the real pulse of the American economy often beats inside a local bakery, a fitness studio, or a wellness practice. That is the core message behind a new national campaign from Silver Lining, a global small-business growth leader, which today announced the launch of “The Economy Is My Business: 25 Stories Of Small Business Resilience.” Supported by Wells Fargo, the campaign features 25 short, documentary-style videos of small business owners in 25 different locations across the United States, each filmed by a local small-business creative. All participants are members of the American Small Business Growth Program, powered by Silver Lining and backed by Wells Fargo.
Beginning Nov. 12, 2026, a new story will premiere every weekday on social media through Dec. 18, 2026. Each video captures what running a small business is really like right now — the daily realities, the challenges, and the role these owners play in creating opportunity for their families, their teams, and their communities. As economic turmoil and uncertainty grow, these stories serve as a reminder that America remains a small business country, and that for the nation to thrive, small business owners must succeed.
Every story represents the reality of a small business owner in a different U.S. state or territory, and each was filmed by a small business creative — ensuring the production itself supports the same entrepreneurial ecosystem the campaign celebrates. Viewers will get an unvarnished look at what is actually happening in the economy, and organizers hope they will be inspired by the resilience of these “incredible humans.” The campaign also carries a simple call to action: #BuyFromSmallBusiness, so that together we can create an American economy we can all be proud of.
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The full list of featured businesses and their producers includes: She Sells Studios, produced by Nicholas Schrein; Ernest Baldwin, produced by Grant Hamilton & Greyson DelGrosso; Nancy Jones, produced by JMARTY INC.; La Amatista, produced by Joshua Smith; Essence of Ase Wellness, produced by Standa Merhout; fridaysdope, produced by Marcellus Jones; Brian Kelley, produced by Terry Aung; Christina Reynolds, produced by Aron Sanchez; Soulfire MVMT, produced by Nelson Molina; The Great Turning Acupuncture, produced by Samori Etienne; Sharon Ringier, produced by Jason Carter; Jacqueline Ward, produced by Simeon Fuller; Tashara Earl, produced by John Morgan II; Jay Johnson, produced by Brittainye Wise; Dr. Tamara Mitchell-Davis, produced by Sage Bhagwansingh; Michelle Gohanna, produced by Shaun Goldin; Darlene Yarborough, produced by Cazimir Constant; Kimbala Roderick, produced by Jordan Dixon; Kesha Brown, produced by Andres Sebastian; Chaim & Nell Mahgel-Friedman, produced by Eugene Kremleff; Lauren Hunt, produced by Sean Parker; Jerrilynn Thomas, produced by Michael Carter; Tisa Clark, produced by Alexandria Harris; John Verbrugge, produced by Shared Hands (John Verbrugge); and Brandon Santiago, produced by Shirley Rodriguez.
All videos can be watched at www.silversmallbusiness.com/resilience.
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Why it matters: This campaign puts a human face on economic data, showing that small businesses are not just statistics but engines of family and community opportunity. By pairing each owner with a local small-business creative to produce the videos, the initiative also practices what it preaches, reinvesting in the very ecosystem it seeks to highlight. For consumers, the message is direct: everyday purchasing choices can help shape a more resilient national economy.
