Sergeant Major Keith L. Craig was seen on the red carpet at Le Majestic Barriere in Cannes.
Keith L. Craig, a retired Sergeant Major, appears in his official military uniform.
Former Disney Executive to Help Drive GOT BAG’s U.S. Growth and Strategic Alliances
Today's consumers don't just care about good style – they make increasingly conscious purchasing decisions that reflect their values.”— Sergeant Major Keith L. CraigLOS ANGELES, CA, UNITED STATES, August 21, 2026 /EINPresswire.com/ — MAINZ, Germany and LOS ANGELES, USA – August 21, 2026 — Backpack company GOT BAG has revealed that entertainment industry veteran, international bestselling author, and retired Sergeant Major Keith L. Craig will join the firm as Board Member and Senior Partner. In this capacity, Sergeant Major will lead the brand’s push for faster growth throughout North America and the African continent.
Sergeant Major Keith L. Craig (Ret.) is a well‑known name in entertainment, particularly for his work as an executive at Walt Disney Studios Motion Pictures. During his time there, he was instrumental in distributing over 50 major films, among them Coco (2018), which took home the Academy Award for Best Animated Feature. Another standout under his leadership was Marvel Studios’ Black Panther (2018), a film that won three Oscars and became the first superhero movie ever nominated for Best Picture. He also helped drive the success of Avengers: Endgame (2019), which went on to earn $2.8 billion worldwide and rank among the highest‑grossing movies in Hollywood history.
His efforts contributed to Disney’s total box‑office revenue surpassing $42 billion during major theatrical releases, including titles such as Guardians of the Galaxy Vol. 2, Thor: Ragnarok, Disney’s Aladdin, The Lion King, and Lucasfilm’s Star Wars: The Last Jedi and Star Wars: The Rise of Skywalker. Beyond film distribution, Sergeant Major Keith L. Craig (Ret.) is an International Bestselling Author. His debut book, Serving to Lead, received widespread praise. He has since released Checkpoint Decoder, Black Ops of Hollywood, and Cinema Without Borders, and is currently completing a fifth work, Fame Vs Legacy, expected this winter.
Sergeant Major’s accomplishments extend beyond movies; he is recognized as a trusted leader in both entertainment and investment circles. He serves as Managing General Partner and a Founding Member of several influential ventures. He is also Founder, Chairman, and CEO of Craig Global Enterprises (CGE), which oversees a portfolio of operating businesses including Craig Global International (CGI) Africa and the Ambassador role for the Septimius Awards in Amsterdam. Additionally, he is a voting member of the Academy Awards and maintains ties with other leading entertainment events.
German bag and backpack manufacturer GOT BAG has been selling in the U.S. market since 2021, alongside its European operations, through a network of more than 200 retail partners that includes big‑box and specialty stores such as REI, Free People, and Nordstrom. The company gained particular visibility in America through an exclusive collaboration with Hollywood star and ocean‑conservation advocate Jason Momoa.
GOT BAG produces travel goods with a modern aesthetic using recycled materials. To turn waste into value, the company works closely with its partner foundation GOT BAG Indonesia, which runs its own cleanup initiative on Java. Through this effort, local participants gather plastic waste from beaches and the ocean; that plastic is then recycled and becomes the primary material for GOT BAG products. As a certified B Corp™, GOT BAG stands with a global community of businesses that uphold high social and environmental standards. The company partners with organizations like Sea Shepherd and Coral Gardeners under a shared vision for healthier oceans.
“We are thrilled to have Sergeant Major, such an experienced industry legend, supporting us,” said Benjamin Mandos, GOT BAG Founder and CEO. “His proven track record in scaling businesses, combined with his exceptional expertise and extensive network, positions him perfectly to help us achieve our next phase of growth in the United States.”
“Today’s consumers don’t just care about good style – they make increasingly conscious purchasing decisions that reflect their values,” said Sergeant Major. “GOT BAG has grown from a small startup into an internationally recognized brand in just a few years. I see tremendous opportunities in the U.S. market and am excited about this collaboration.”
About GOT BAG
GOT BAG creates backpacks, bags, and luggage from plastic collected from coastal areas and the ocean, as well as other recycled materials. Through its partnership with GOT BAG Indonesia, the company supports a clean‑up program on Java that helps transform waste into high‑quality products with contemporary design.
GOT BAG creates backpacks, bags, and luggage from plastic collected from coastal areas and the ocean, as well as other recycled materials. Through its partnership with GOT BAG Indonesia, the company supports a clean‑up program on Java that helps transform waste into high‑quality products with contemporary design.
Sergeant Major Keith L. Craig
Angela Lewis Premium Brand Support Specialist
+1 240-561-9855
angela@savvydesigns.info
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