The way Canadians discover products is shifting from search bars to AI conversations — and Montreal-based performance agency Digitad is moving with that shift. The company announced the launch of its ChatGPT Ads services on October 22, 2026, positioning itself as a guide for businesses navigating sponsored placements inside AI-powered chats. For small and mid-sized businesses watching their ad budgets carefully, this development could signal a new frontier in reaching buyers where they now ask questions and compare options.
Digitad is bringing its performance marketing expertise to ChatGPT Ads, helping Canadian businesses reach more potential customers.
We look at whether paid clicks become real visits, whether the actions attributed to a campaign match what the business is seeing. Only then can we decide where more budget makes sense.”— Jean-Simon Laflamme-Roy, Digital Media Team Lead
MONTREAL, CANADA, October 22, 2026 /EINPresswire.com/ — Digitad is now offering ChatGPT Ads services to Canadian businesses, giving them a route to appear alongside relevant AI conversations as users explore products, compare options and move toward purchase decisions. The agency’s new offering bundles contextual advertising strategy, campaign management, creative production and conversion tracking — all aimed at turning an experimental channel into something measurable. Unlike traditional search ads that hinge on keywords, ChatGPT’s sponsored placements can surface within natural-language exchanges, meeting customers at the precise moment they express a need or evaluate a solution.
Digitad, a Montreal-based digital marketing agency focused on performance, has built its new service line around the mechanics of conversational advertising. The agency’s ChatGPT Ads agency offering helps businesses define their products, audiences and relevant conversational scenarios through context hints. From there, the team develops tailored creatives, manages campaigns and implements conversion tracking, allowing advertisers to test the waters within AI-assisted customer journeys.
But the channel raises real questions that advertisers must confront: Which conversations actually carry commercial potential? How do you make an ad useful without breaking the flow of a chat? And how do you measure genuine business impact rather than surface-level clicks? These are not hypothetical concerns — they are the core challenges of advertising inside a medium that feels personal and conversational by design.
“For years, media buying was limited to keyword targeting and socio-demographic audience segments. With ChatGPT Ads, the game changes: the key is a deep understanding of user search intent and conversational context. That’s a major strategic shift. At Digitad, our job is to help brands detect high-value intent signals and convert them into media opportunities. We translate these insights into high-performing, measurable campaigns that continuously optimize over time.” — Thomas Joachim, Performance Director at Digitad
For businesses across Canada, the task is not simply showing up in a new channel. It is converting conversational relevance into measurable outcomes through deliberate strategy, thoughtful creative and disciplined performance tracking.
Inside Digitad’s New ChatGPT Ads Offering
Digitad’s service covers the full advertising lifecycle, from initial planning through ongoing optimization. Rather than importing the same playbook used for conventional paid search, the agency has adapted its process to the unique rules of advertising within ChatGPT. The services include several distinct components:
- Campaign strategy and planning: Assessing business objectives, target audiences, advertising opportunities and budget requirements before developing a tailored campaign structure
- Contextual advertising: Creating context hints that describe the advertiser’s products, services and relevant conversational scenarios to help inform ad matching
- Ad creation and campaign setup: Developing headlines, descriptions, calls to action and creative variations, while configuring advertising accounts, ad groups and campaign settings
- Conversion tracking and performance optimization: Implementing measurement tools, monitoring campaign performance and refining ads, budgets and strategies based on collected data
For e-commerce businesses, Digitad can also support product catalogue integration, allowing advertisers to connect product information, such as descriptions and pricing, to compatible advertising formats. The agency’s method acknowledges the structural differences between traditional search placements and conversational formats while retaining the strategic rigor and performance monitoring that established paid media campaigns demand.
From Conversational Intent to Measurable Performance
As a PPC agency in Montreal, Digitad follows a five-stage process to bring campaigns from business objectives to evidence-based optimization:
- Frame the strategy
- Identify relevant conversational contexts
- Create distinct ads
- Deploy with tracking
- Refine what performs
In OpenAI Ads Manager, the team configures campaign groups, bids and budgets, then measures priority actions through tools such as the OpenAI Pixel, Conversions API and UTM parameters where appropriate. But the agency refuses to treat every click as a success. Instead, it examines arrival rate — comparing paid clicks with visits actually recorded on landing pages — and accounts for OpenAI’s post-impression attribution when interpreting reported conversions. These checks matter especially while reliable cross-advertiser benchmarks remain limited.
“A launch gives us data, not a verdict. We look at whether paid clicks become real visits, whether the actions attributed to a campaign match what the business is seeing, and which creative or bidding changes are actually worth testing. Only then can we decide where more budget makes sense.” — Jean-Simon Laflamme-Roy, Digital Media Team Lead & Senior SEM and Social Ads Strategist at Digitad
The result for advertisers is a testing process grounded in their own performance data and existing paid media channels — not an assumption that a new placement will automatically generate returns.
A New Channel Worth Testing, Not a One-Size-Fits-All Solution
The potential extends beyond simple reach. In July 2026, Adobe found that visitors referred from AI sources to U.S. retail websites converted 60% better than non-AI traffic. This is a broader AI-referral finding, not a benchmark for ChatGPT Ads or evidence that sponsored campaigns will achieve the same result. It nevertheless points to the value of understanding how purchase consideration develops in AI-assisted experiences.
Digitad evaluates whether a business’s offer, target market, advertising eligibility, test budget, landing-page quality and sales cycle make ChatGPT Ads a sensible addition to its media mix.
“While ChatGPT Ads represent a major new opportunity, our responsibility is to make this technology accessible without overselling it. We want businesses to know exactly what they are testing with these conversational placements, what success would look like and when the data is strong enough to justify the next step. That combination of expertise and transparency is central to how Digitad approaches this launch.” — Alexandre Corbasson, Co-founder, Associate & CEO at Digitad
The agency also positions the channel as a complement to Google Ads and Meta Ads, rather than recommending that advertisers shift spending away from proven campaigns simply because the format is new.
ChatGPT Ads Services Now Available
Digitad’s ChatGPT Ads services are now available to businesses across Canada, France and the United States. Looking to explore advertising opportunities on the platform? Digitad also offers free, personalized assessments to help businesses evaluate their advertising potential on ChatGPT and determine whether the platform is a good fit for their objectives, audience and budget. Companies interested in launching or evaluating their first campaigns can learn more about Digitad’s approach, campaign management services and available support through its ChatGPT Ads agency page.
About Digitad
Digitad is a digital performance agency based in Montreal. Its experts specialize in 360° strategies, including ChatGPT Ads, SEO & GEO, SEM, social media advertising & content, website creation and data analytics. Acting as an externalized web marketing department, the agency’s mission is to make high-level digital marketing accessible and transparent for SMEs. Digitad’s team combines technical expertise with a human-centric approach, focusing on data-driven results and AI implementation for productivity. With over 800 clients, its key role in the Intégral collective is defined by its commitment towards generating sustainable growth and measurable pride for its business partners.
Media Contact
Alexandre Corbasson
Co-founder, Associate & CEO
Digitad
alex@integral.partners
alex@digitad.ca
(438) 601-4716
www.digitad.ca
5605 Avenue de Gaspé Suite 703, Montréal, QC H2T 2A4
Groupe Digitad Inc
Digitad Inc
+1 438-838-6336
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Why it matters: As AI-driven conversation becomes a routine part of how customers research purchases, advertisers who learn to measure and optimize within these channels now will hold a significant advantage over those who wait. Digitad’s cautious, data-first approach suggests that early adopters can test this new frontier without abandoning the performance discipline that protects their budgets.
