Brad Miller of NRF Advocates and Ashley Silfies, Owner of Pink Picasso, will meet with members of Congress during Fall 2025
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Co-founder of YoColorado chosen as one of five finalists for the NRF Rising Star award and designated Colorado’s “America’s Retail Champion”
Small enterprises form the backbone of the American economy. Over 98 percent of retail businesses across the U.S. have fewer than 50 employees. Amplifying the voice of small businesses is essential for both the economy and the nation’s identity”— YoColorado Founder BradMillerGOLDEN, CO, UNITED STATES, July 14, 2026 /EINPresswire.com/ — YoColorado, a Colorado venture recognized for its daring, vintage-inspired outdoor clothing, revealed today that co-founder Brad Miller has been named by the National Retail Federation (NRF) as one of 50 America’s Retail Champions and also as one of a mere five finalists for the esteemed NRF Rising Star Award.
Miller will stand for Colorado during the organization’s flagship advocacy gathering, the 2026 NRF Retail Advocates Summit, taking place in Washington, D.C. from July 14 to 16. This Summit, convened every two years in election cycles, unites retailers and policymakers to forge connections, deliberate on crucial policy matters, and honor retail’s influence on the U.S. economy and local communities.
“As the country commemorates 250 years of entrepreneurship and innovation, small businesses stay at the core of the American economy,” stated Miller. “More than 98 percent of U.S. retail operations have fewer than 50 people on staff. Giving a voice to small businesses is important because we not only
help propel our nation’s economy, but we also contribute personality, character, and a feeling of community to the places we call home. I am honored to represent Colorado and independent retailers, and to push for policies that will shape the future prosperity of small enterprises.”
The America’s Retail Champions initiative acknowledges small-business retailers who serve as outstanding advocates for retail and the communities they operate in. Delegates were chosen based on exceptional leadership, community involvement, and their efforts in championing the retail sector. As Colorado’s delegate, Miller will join fellow retail leaders in conversations with national lawmakers regarding issues that impact small businesses, entrepreneurship, manufacturing, and Main Street communities around the country.
Retailers were put forward by state retail associations and industry peers for their leadership and dedication to public policy advocacy. This year, 50 retailers
representing 27 states were chosen as America’s Retail Champions. Additional details on the 2026 America’s Retail Champions program and a complete list of honorees can be found here.
About National Retail Federation
The National Retail Federation vigorously champions the people, brands, policies, and ideas that enable retail to thrive. Operating from its Washington, D.C., base, NRF empowers the sector that fuels the economy. Retail stands as the largest private-sector employer in the country, adding $5.3 trillion to annual GDP and sustaining over one in four U.S. jobs — 55 million working Americans. For more than a century, NRF has acted as a voice for every retailer and every retail position, educating, inspiring, and highlighting the substantial influence retail has on local communities and worldwide economies. Visit nrf.com for further information.
About YoColorado
Established in 2013 and headquartered in historic Golden, Colorado, YoColorado is a vintage-inspired outdoor apparel brand that honors the carefree adventure of the Colorado way of life. Merging bold aesthetics with superior workmanship, YoColorado provides a thoughtfully selected lineup of outdoor clothing and gear designed to feel great and enhance enjoyment every time you head outdoors. YoColorado has worked with iconic partners like Coors Banquet and National Ski Patrol and is stocked by leading outdoor and specialty stores such as Vail Resorts, REI, and Christy Sports. From small-batch manufacturing to repurposing materials into distinctive apparel and accessories, to community-first collaborations, YoColorado is dedicated to doing good while making customers look and feel their best. Visit yocolorado.com and follow on Facebook and Instagram.
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https://www.yocolorado.com/blogs/news/from-colorado-to-capitol-hill
Julie Bartos
YoColorado
+1 303-653-3330
julie@yocolorado.com
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