The global push to restore degraded land just got a major corporate boost. At a Mexico City event tied to the documentary “Groundswell,” soil carbon company Boomitra announced it will double its regenerative agriculture footprint by 2030.
Soil carbon company Boomitra has pledged to regenerate 20 million acres of grasslands and croplands by 2030, doubling the 10 million acres it currently manages. The announcement came as part of One Billion Acres, the global impact campaign tied to the Prime Original documentary “Groundswell” from Big Picture Ranch and filmmaker Rebecca Tickell. The commitment was made during an official presentation and ceremony on Thursday, October 15 at Zyanya in Azcapotzalco, Mexico City, following a special screening of the film.
One Billion Acres aims to regenerate one billion acres worldwide—roughly 10 percent of all land managed by people—and the campaign reports it is already a third of the way toward that target. Partners have identified 265 million acres and secured 66 million acres in new 2030 commitments, bringing the total to 331 million acres. Boomitra’s pledge in Mexico City adds momentum to a movement that is shifting regeneration from talk to tangible action.
Boomitra currently works with 150,000 farmers and ranchers across four continents, including operations in Mexico, Costa Rica, Colombia, Paraguay, Argentina, Senegal, Namibia, Botswana, Kenya, India and Mongolia. Participating farmers adopt practices such as cover crops, reduced tillage, and rotational grazing. Boomitra measures the outcomes using satellites, AI, and more than one million soil samples. The majority of revenue generated flows back to the producers, and there is no cost to join. To date, Boomitra’s efforts have removed 15 million tons of carbon dioxide.
“After making more than twenty films over two decades to help stabilize our climate, the proof is in the regenerative organic pudding,” said Rebecca Tickell, Director and Producer of Kiss the Ground, Common Ground and Groundswell. “Today in Mexico City, we’re celebrating a commitment to regenerate 20 million acres, adding to the hundreds of millions of acres our storytelling has helped catalyze globally by shifting government policy, consumer choices, and corporate action. This is how systemic change happens: top down, bottom up, and middle out. Together, we’re creating a groundswell we’ll one day look back on and say: We did it. We found a way to heal our food system and, in doing so, helped heal ourselves and the Earth. Today’s announcement is the beginning of a new age of regeneration.”
“Today’s 20-million-acre commitment is especially meaningful to me. It represents former grasslands, now nearly deserts, being brought back to life through regenerative grazing. More grass, healthier soils, replenished water, greater biodiversity, more birds, and stronger ranching communities,” said Finian Makepeace, Co-Founder of Kiss the Ground; Producer of Kiss the Ground, Common Ground, and Groundswell; Co-Lead, One Billion Acres. “This is proof that we can move beyond sustaining a degraded planet to regenerating it. Regeneration brings hope!”
“Groundswell” invites audiences to view soil, agriculture, and food systems through a regenerative lens, with a straightforward goal: regenerating the world, one acre at a time. The film comes from the team behind “Kiss the Ground” and “Common Ground.” The evening opened with a screening of “Xirangua” at 6:00 PM, followed by “Groundswell” at 6:30 PM.
Following the screening, “Groundswell” producer Finian Makepeace, co-founder of Kiss the Ground, moderated a panel discussion and Q&A with guests advancing regeneration across various landscapes and disciplines. Panelists included Cliserio Gonzalez, Director of Latin America at Boomitra; Gerardo Montes de Oca, founder of Hagamos Composta; Gerardo Ruiz, who leads regeneration projects in Cuatro Ciénegas; Raúl de Villafranca, collaborator with Regenesis Group in Mexico; and Karina Schwartzman, co-founder of SEED Collective.
The conversation explored how small farms can thrive, how regenerating land restores water cycles and biodiversity, how city residents can contribute to soil health by composting food scraps, and how carbon programs can reward farmers for healthier land. The panel also examined Mexico’s farming traditions and rich biodiversity, and what a regenerated Mexico could look like by 2030.
The evening served as a pre-event for the SEED Global Gathering 2026, scheduled for October 17 and 18.
ABOUT BOOMITRA
Boomitra restores soils and accelerates carbon removal by working directly with farmers and ranchers. The company partners with producers and local experts, measures soil carbon gains on grasslands and croplands using satellites, AI, and verified soil sampling, and returns the majority of revenue to producers. It operates on an inclusive model built around climate justice, delivering healthier soil, stronger livelihoods, drought resilience, biodiversity, and carbon removal.
ABOUT GROUNDSWELL:
From the producers of Kiss the Ground and Common Ground, Groundswell explores how regenerative agriculture can address climate resilience, water security, biodiversity loss, farmer prosperity, and human health—while asking one essential question: How can we feed a growing world while restoring the land that feeds us? Narrated by Demi Moore and Woody Harrelson, Groundswell is streaming worldwide on Prime Video.
ABOUT ONE BILLION ACRES:
One Billion Acres is the official impact campaign of Groundswell, created to turn the film’s momentum into measurable action. Through a pledge-based platform, the campaign unites governments, brands, farmers, investors, NGOs, and consumers around a shared goal: accelerating the transition of one billion acres to regenerative agriculture by 2030. Learn more and take the pledge at OneBillionAcres.org.
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Amy Prenner
The Prenner Group
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Official Groundswell Trailer
Why it matters: This commitment signals that regenerative agriculture is moving from niche advocacy to mainstream corporate strategy. With One Billion Acres already a third of the way to its target, Boomitra’s expanded pledge shows how private companies are increasingly aligning their operations with large-scale climate and soil health goals.
