In an industry where growth strategies often rely on guesswork, a new national benchmark study from XpandPro is shedding light on the professionals who connect millions of Americans with Affordable Care Act health plans. The findings offer a rare, data-driven look at who these producers are and how they operate.
XpandPro’s national research examines the professionals connecting Americans with ACA coverage, drawing on 95,000+ ACA-certified producers and 418 surveys.
ACA producers have a median of 7 years of insurance experience, compared with 6 years across the overall industry. From XpandPro’s 2026 benchmark study.
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Stu Gramajo, Co-Founder, CEO and Director of Market Research, XpandPro
AffinityIQ, XpandPro’s recruitment intelligence platform
America’s ACA Producers: A 2026 Benchmark Study, prepared by Stu Gramajo, XpandPro
Insurance distribution is fundamentally about people, yet organizations often make growth decisions without a detailed understanding of the producers they’re trying to reach.— Stu Gramajo
CLEARWATER, FL, UNITED STATES, November 13, 2026 /EINPresswire.com/ — XpandPro has completed a national study of America’s ACA insurance producers, led by Co-Founder and CEO Stu Gramajo. The research draws on extensive industry data and 418 producer surveys to profile the professionals who help Americans navigate the ACA health insurance marketplace.
FLORIDA — November 2026 — XpandPro has finished work on America’s ACA Producers — A 2026 Benchmark Study, a 30-page national examination of the insurance professionals who assist millions of people with Affordable Care Act coverage. The study analyzes data from up to two million licensed insurance professionals, more than 95,000 ACA-certified producers, and 418 completed surveys.
The research explores who these ACA producers are, how they run their businesses, the obstacles they encounter, and what shapes their ties with carriers and distribution organizations. It targets a segment of the health insurance market that has received relatively little specialized research attention until now.
“Insurance distribution is fundamentally about people, yet organizations often make significant growth decisions without a sufficiently detailed understanding of the producers they’re trying to reach,” said Gramajo. “We undertook this research to provide a more meaningful picture of the ACA producer community—one that goes beyond basic demographics and helps organizations understand how these professionals operate and what they need to succeed.”
The study also deepens the proprietary market intelligence behind AffinityIQ, XpandPro’s recruitment intelligence platform. That platform combines national producer data with insights developed through nearly 500,000 direct producer conversations. AffinityIQ helps insurance distribution executives, marketing leaders, and recruiters make more informed decisions about market opportunities, producer targeting, and recruitment strategies.
Initially shared with a select group of industry executives, the study has drawn strong early endorsements. Peter Goldfine, Vice President of Marketing at InTouch Financial Group, described the research as “a strong foundation for identifying recruiting priorities, developing more relevant messaging, and building a compelling value proposition.” He called it “a resource worth reading and putting to work” for carriers, FMOs, and agencies planning their growth. Paul Castner, CEO of C & K Healthcare Advisors, praised the depth of the research, saying its insights go “far beyond a typical database,” providing “meaningful intelligence that can help insurance professionals make smarter, more informed business decisions.” He described the information as “worth its weight in gold.”
The study builds on nearly two decades of firsthand research and recruitment experience led by Gramajo, whose team has supported nearly 30 insurance carriers and more than 165 distribution organizations since 2009.
The complete study is currently being shared selectively, with additional research access and interviews available to industry executives and journalists upon request.
About XpandPro
XpandPro, formerly Agent Link, helps insurance carriers, IMOs, FMOs, and other distribution organizations accelerate growth through proprietary recruiting intelligence, market research, and producer recruitment services. Its AffinityIQ platform combines national producer data with intelligence developed through nearly two decades of firsthand industry engagement.
Media Contact
Stu Gramajo
CEO & Director of Market Research
Xpand Pro Inc.
www.xpandpro.com
Stu Gramajo
XpandPro
+1 800-535-4545
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Why it matters: With ACA enrollment continuing to grow, understanding the producer workforce is critical for carriers and distribution organizations that want to recruit effectively and expand market access. This benchmark study provides a much-needed evidence base for decisions that have long been made on intuition alone.
