Brazilian agricultural machinery manufacturers are betting on Europe’s growing appetite for precision farming technology, arriving at the continent’s largest trade show with fresh momentum from a double-digit export surge. The push comes as six Brazilian companies prepare to court European distributors and original equipment manufacturers at EIMA International 2026 in Bologna, Italy, from November 10–14.
BOLOGNA, ITALY, November 3, 2026 /EINPresswire.com/ — The Brazilian delegation arrives on the back of a 13% increase in agricultural machinery and equipment exports to Europe in the first half of 2026, with sales reaching US$84 million. The companies — Globus, Guarany, Indústrias Colombo, Magnojet, J.Assy, and Multibelt — are attending the trade show through Brazil Machinery Solutions, an export promotion program run by ABIMAQ (Brazilian Machinery Builders’ Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency). Their commercial mission: secure new distribution agreements and deepen existing partnerships across the continent.
Each of the participating manufacturers will present technologies developed by their own engineering teams, ranging from agricultural mechanization solutions to components designed for international equipment makers. Four of the companies are showcasing precision agriculture technologies — including sensors, embedded electronics, and input application control systems — a segment where productivity gains, technological compatibility, and waste reduction are driving purchasing decisions.
Patrícia Gomes, Executive Director of Foreign Trade at ABIMAQ, says European demand for automation and precision agriculture is opening doors for Brazilian suppliers, particularly those who can meet the rigorous technical specifications European buyers require.
“Supplying technology to European manufacturers is attractive because it allows our companies to negotiate industrial contracts with greater continuity and predictability,” Gomes said.
European markets
Looking at where the money is flowing, Ukraine was the largest European buyer of Brazilian agricultural machinery in the first half of 2026, importing US$18.1 million worth of equipment. Belgium followed with US$14.3 million, then Russia at US$14 million, Germany at US$9.2 million, and Turkey at US$7.2 million. Together, these five markets accounted for roughly 75% of the sector’s exports to Europe during that period.
Growth rates varied widely among the top destinations. Russia’s imports of Brazilian products jumped 52% compared with the first half of 2025, while Germany and Belgium posted increases of 50% and 23%, respectively. Italy — the host country of EIMA — imported US$3.5 million, up 74%, and Spain recorded imports of US$2.9 million, a striking 236% increase from a smaller base.
Eastern Europe also showed meaningful demand. Poland purchased approximately US$4 million worth of Brazilian equipment, followed by Hungary (US$725,000), Slovakia (US$244,000), and Bulgaria (US$125,000). Poland, notably, already imports bean harvesters manufactured by Colombo, a company with more than 50 years of experience, sales in over 60 countries, and operations in the United States and Argentina. Multibelt, meanwhile, sells its products in 13 countries across six continents.
Gomes believes the operational experience gained in these markets could pave the way for expansion elsewhere in Europe. She points out that countries with lower import volumes also present opportunities for specialized manufacturers, especially when distributors can address the specific needs of local farmers.
EIMA serves as a gateway to potential business partners by assembling buyers from diverse markets. The 2024 edition of the trade show attracted more than 300,000 visitors and 400 international delegations, bringing together distributors and original equipment manufacturers (OEMs) interested in purchasing machinery and industrial components.
Precision agriculture
Electronic system compatibility and control of agricultural operations are central technological themes for the 2026 edition. At the Brazil Pavilion, J.Assy will showcase its Visum Seeder RF wireless sensor — developed in São Paulo with a battery life of up to 4,000 hours. Globus will present its HMI NEO X interface, which is compatible with CAN Bus and ISOBUS communication protocols.
These innovations speak to the growing need for process monitoring and equipment-to-equipment communication, particularly in operations that require components from different manufacturers to work together seamlessly.
In crop spraying, controlling pesticide drift is a key technical and environmental hurdle for suppliers entering the European market. Magnojet will present spray nozzles designed to minimize drift and enable targeted spraying, with some models in the final stages of certification by Germany’s Julius Kühn Institute (JKI).
Guarany, for its part, will showcase products from its Katu Line, manufactured using sugarcane-based green polyethylene — a renewable raw material. The company will also display equipment for wildfire suppression and environmental health applications, extending beyond agricultural mechanization.
Selling machinery and components in Europe also demands compliance with strict safety, quality, and technical compatibility standards. The manufacturers cited certifications including ISO 9001 and ISO 14001, CE marking, ECE R10 approval, and compliance with the RoHS Directive, depending on the products and processes involved.
According to Gomes, meeting these requirements influences supplier selection by European distributors and equipment manufacturers, particularly when contracts involve components that will be integrated into machinery produced locally. She argues that combining technological development with regulatory compliance can sustain long-term commercial relationships.
“At EIMA, we want to demonstrate to European buyers that Brazilian industry has developed its own technologies to meet demands for efficient input application, automation and equipment integration,” Gomes concluded.
ABOUT BRAZIL MACHINERY SOLUTIONS
Brazil Machinery Solutions is an export promotion program for Brazilian machinery and equipment, carried out by ABIMAQ (Brazilian Machinery Builders’ Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency). The program operates as an international business platform, focused on expanding Brazilian companies’ access to strategic markets and positioning Brazil as a global supplier of capital goods with technology, innovation and industrial competitiveness.
ABOUT ABIMAQ
ABIMAQ (Brazilian Machinery Builders’ Association) represents Brazil’s machinery and equipment industry and works to strengthen the sector through institutional engagement, the promotion of technological innovation and the enhancement of industrial competitiveness. The association supports the international expansion of its member companies and the development of solutions aligned with global market demands.
ABOUT APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Why it matters: This coordinated push by Brazilian manufacturers signals a shift from commodity-focused exports toward higher-value technology sales, positioning the country as a competitive supplier of precision agriculture solutions in one of the world’s most demanding markets. If these supply contracts materialize, they could provide Brazilian firms with the long-term revenue stability needed to invest further in R&D and expand their global footprint.
Rafaela Tavares Kawasaki
Smartcom
+ +55 41984553810
