&BACK COFFEE’s ImpactQRC links coffee enthusiasts with narratives from farmers, communities, and projects at the source, transforming a routine coffee break into a chance for meaningful engagement.
Nancy Conde cultivates coffee in Ecuador. Through impact reporting and narrative sharing, &BACK COFFEE aims to bridge the distance between the individuals and tales behind coffee and the enterprises and consumers who savor it daily.
Connection has always been at the heart of what we are building at &BACK COFFEE. Coffee is such a simple, everyday ritual, but it has an incredible ability to bring people together. ”— Roxanne Joyal, Founder and CEO of &BACK COFFEETORONTO, ON, CANADA, September 17, 2026 /EINPresswire.com/ — &BACK COFFEE , a Certified Women-Owned and B Corp enterprise redefining coffee as a catalyst for good, has been honored with a 2026 Convenience Store News Canada Impact Award for Sustainability.
This accolade highlights &BACK COFFEE’s efforts to render the social and environmental effects of daily coffee more transparent, quantifiable, and interactive. Central to this mission is a straightforward objective: fostering human bonds through coffee.
Sustainability is embedded in &BACK COFFEE’s core operations, spanning ethical sourcing and eco-conscious practices to investing in women coffee growers and their communities. The company’s strategy revolves around generating substantial social and environmental value from a common product, while equipping businesses and coffee drinkers with tools to grasp and engage with that impact.
&BACK COFFEE holds that coffee can transcend a mere enjoyable experience. As a daily ritual shared in offices, stores, and neighborhoods, it has the power to forge deep ties between individuals and the narratives, values, and effects associated with their consumption.
For businesses, this presents a chance to turn their coffee service into a clear reflection of their values. By linking staff and customers to the growers, communities, and projects their purchases support, a simple cup can serve as a tangible emblem of an organization’s dedication to sustainability and constructive change.
Yet, generating impact is only half the challenge. &BACK COFFEE contends that when people can witness, comprehend, and relate to it, the impact’s reach expands significantly.
In 2025, the company advanced this vision with a comprehensive Annual Impact Reporting initiative, designed to make effects more concrete and foster engagement opportunities year-round.
Through its ImpactQRC platform, Annual and Mid-Year Impact Reports, videos, workplace materials, customer communications, and campaign kits, &BACK COFFEE provides businesses with practical tools to introduce the stories behind their coffee into the settings where it’s enjoyed.
ImpactQRC appears on packaging, coffee machines, decals, videos, and customer-facing materials, linking coffee lovers directly to tales from farmers, communities, and projects at the source. Screens on bean-to-cup machines extend this engagement into the brewing process, using the time it takes to pour a cup to introduce people to the narratives and effects behind their drink.
This approach goes beyond simple sustainability messaging. It offers businesses a way to generate extra value through their coffee services by converting an everyday interaction into a moment of genuine connection.
Over 2025, the initiative sparked more than 5,700 targeted communications with &BACK COFFEE’s B2B audience and delivered over 1,000 Impact Reports via direct outreach and partner collaborations.
In Canada, this work has been boosted through &BACK COFFEE’s nationwide distribution alliance with Van Houtte Coffee Services (VHCS), helping extend &BACK COFFEE and its impact storytelling to businesses and consumers across the nation.
This honor coincides with VHCS’s own recognition in the Supporting Employees category of the 2026 CSNC Impact Awards. Their award commends initiatives like the &BACK COFFEE &Origin Experience, where VHCS employees have journeyed to Ecuador to meet coffee growers, witness the source firsthand, and return with a stronger bond to the people, places, and purpose behind the coffee they represent.
Collectively, these two honors illustrate how connection can weave through the entire coffee supply chain: uniting farmers and communities at origin with the employees who bring their coffee to market, the businesses that choose to offer it, and the consumers who relish it daily.
“Connection has always been at the heart of what we are building at &BACK COFFEE,” said Roxanne Joyal, Founder and CEO of &BACK COFFEE. “Coffee is such a simple, everyday ritual, but it has an incredible ability to bring people together. We want businesses to be able to use that moment to show their employees and customers what they care about, and to connect them with the people, communities and stories behind every cup. Our impact reporting, storytelling and customer tools are how we make those connections visible and meaningful. We are incredibly grateful to Convenience Store News Canada for recognizing this work, and proud to celebrate alongside Van Houtte Coffee Services, whose partnership has helped us bring this experience to businesses across Canada.”
The 2026 Convenience Store News Canada Impact Awards celebrate organizations and initiatives driving positive change within Canada’s convenience sector.
For &BACK COFFEE, this recognition affirms a principle that has guided the company from its inception: building human connections through a shared passion for coffee. By making the path behind every cup more transparent, &BACK COFFEE is assisting businesses in transforming a standard coffee service into something more profound: an experience that mirrors their values and links people to a purpose larger than the beverage itself.
To learn more about &BACK COFFEE’s sustainability and impact initiatives, visit www.andback.com.
Kara Rego
&BACK COFFEE
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